Want More Leverage in Your Agency? Try This

How To Have More Leverage With Your Agency (so you can work less)

1. Understand The Concept Of Leverage

As agency founders, our most precious resource is leverage. It's the thing that multiplies our impact, profits, and personal freedom—without demanding more of our time. Here are the four primary forms of leverage you need to understand:

1. Capital

This is the oldest form of leverage. You use money to create more money.

For agency owners, it's about investing in growth, resources, and talent that multiplies your returns without relying solely on your direct efforts.

2. Labor

Hiring a team allows you to scale beyond your own 24 hours.

However, relying too heavily on labor can limit profits and complicate operations.

I’ve seen so many agencies that try to “throw people” at the solution.

Which makes the problem even worse.

You need smart labor leverage. You have to have proven, set systems in place for your new hires to work efficiently and effectively.

Smart labor leverage means building effective systems that enable your team—not overwhelm it.

3. Code (Systems & Automations)

This is a game-changer. By automating repetitive tasks, you're effectively cloning yourself and your team’s productivity—without adding headcount or increasing complexity.

The result is that you ensure scalable, predictable growth.

4. Media

Content and audience-building create exponential leverage.

A single piece of content can attract thousands of potential clients over months or even years.

Media is leverage at scale—producing maximum impact with minimal incremental effort.

These four leverage points determine how much your agency can grow, and how quickly you achieve true freedom.

Want to stop trading hours for dollars? Prioritize moving up this pyramid, founder to founder.

How Can I Help

If you're losing hours to daily chaos or bottlenecks that are stalling growth, we should talk.

We’ll fix your agency’s #1 operational bottleneck in 7 days, guaranteed to give you time and profit back—without adding more hires.

Curious what that looks like for your agency? You can book a call with me here.

Let me know what you think!👋

I’m a real person & read every response. Is there anything you’ve wanted me to talk about that I haven’t covered already? Assuming it’s a valuable idea, I’ll make it a post, and record a YouTube video around it (and even tag you!)

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Okay: thanks for reading and I’ll talk to you soon.

-Egemen